Plentyi: Smart Parking Infrastructure for Dense Urban Markets
Founded by Andrea Geiger in New York City, Plentyi is transforming urban parking from a fragmented, inefficient system into an intelligent, data-driven infrastructure platform. We're at the early traction stage with a live platform serving real hosts and drivers.
Market Problem
Urban Parking: A $100B Infrastructure Challenge
Supply-Side Inefficiency
Property owners and parking operators lack sophisticated tools to manage real-time availability, dynamic pricing, and demand fluctuations. Existing parking management systems are outdated, manual, and fail to optimize revenue during peak periods or events.
  • No visibility into utilization patterns
  • Manual pricing and availability management
  • Lost revenue during off-peak hours
  • Inability to capitalize on event-based demand
Demand-Side Friction
Drivers waste an estimated 17 hours annually searching for parking, contributing to 30% of urban congestion. The experience is fragmented, unsafe while driving, and disconnected from real-time availability data.
  • No unified discovery platform
  • Unsafe mobile search while driving
  • Inability to compare and book instantly
  • Increased emissions and congestion
Cities face the consequences: underutilized assets, increased emissions, traffic congestion, and lack of data to inform infrastructure planning. Despite abundant existing supply, the market remains inefficient due to poor technology adoption and fragmented ownership.
Our Solution
Intelligent Parking Infrastructure Platform
Plentyi is a B2B SaaS-enabled marketplace that converts underutilized parking inventory into intelligent, real-time bookable supply. We serve as the operating system for urban parking infrastructure—no new construction, hardware deployment, or capital-intensive buildouts required.
Host Intelligence Layer
Unified dashboard for availability management, dynamic pricing, booking coordination, and event-based demand optimization. Hosts gain real-time visibility and control over their parking assets.
Driver Experience Platform
Progressive Web App designed for safe, in-car use. Drivers discover, compare, and book nearby parking in seconds—without the friction of traditional search.
Asset Optimization Engine
Data-driven insights improve utilization rates, increase revenue per space, and reduce urban congestion. Our platform turns parking from a static asset into a dynamic, revenue-generating infrastructure.
Our approach mirrors successful infrastructure platforms: we aggregate fragmented supply, provide intelligent management tools, and create a seamless demand-side experience. The result is higher utilization, increased revenue for hosts, and reduced friction for drivers—all while supporting smart city objectives.
Product
Platform Capabilities: Live and Operational
1
Host Management Dashboard
Complete inventory control system enabling hosts to manage availability windows, set dynamic pricing rules, process bookings, and create promotional campaigns. Real-time analytics provide visibility into utilization and revenue performance.
2
Event Parking Module
Specialized tools for managing peak-demand scenarios including concerts, sports events, and conferences. Hosts can configure time-based availability, surge pricing, and capacity controls to maximize revenue during high-demand periods.
3
Parking Programs Suite
Flexible offering structures including daily transient parking, monthly subscription programs, and private dedicated spaces. Each program type supports different customer segments and revenue models.
4
Partner Revenue Tools
Revenue-sharing infrastructure enables local businesses to participate in the platform. Restaurants, retailers, and venues can offer validated parking or exclusive access, driving foot traffic while generating incremental parking revenue.
5
Driver Booking Experience
Progressive Web App (PWA) optimized for in-car use, delivering fast discovery, transparent pricing, instant booking, and turn-by-turn guidance. No app download required—accessible via mobile browser with native-like performance.
Traction & Validation
Early Momentum in NYC Market
22
Active Parking Hosts
Property owners and parking operators live on the platform, managing inventory and bookings daily.
100+
Registered Vehicle Users
Drivers actively using the platform to discover and book parking across NYC.
2
Event Parking Deployments
Successfully managed peak-demand parking for NYC-based events, validating event module and surge pricing capabilities.
Platform Status: Live & Operational
Our Progressive Web App is deployed and processing real bookings. We've established initial monthly recurring revenue through subscription parking programs, demonstrating both supply-side and demand-side product-market fit.
While current revenue remains under $500 (reflecting our early-stage status), we've validated core platform mechanics including host onboarding, inventory management, booking flows, and payment processing. More importantly, our event parking deployments proved the platform can handle real-time availability updates and peak-demand scenarios—critical capabilities for scaling in dense urban markets.
Key validation points include: hosts actively managing inventory daily, drivers booking and using spaces successfully, event parking generating incremental revenue for hosts, and minimal technical friction in the booking-to-fulfillment flow. We're now focused on expanding supply, improving utilization rates, and refining our host acquisition strategy.
Business Model
Multi-Sided SaaS-Enabled Marketplace
Plentyi operates as a B2B SaaS-enabled marketplace serving parking hosts, business partners, and vehicle owners. Our revenue model combines transaction-based fees with recurring subscription revenue, creating multiple monetization paths as the platform scales.
Revenue Streams
01
Transaction Fees
Percentage-based fees on daily, monthly, private, and event parking bookings. Our take rate scales with value delivered—higher during event-based surge pricing.
02
Partner Revenue Share
Revenue-sharing agreements with local businesses participating on the platform, creating a three-sided marketplace that benefits hosts, partners, and drivers.
03
Recurring Subscriptions
Monthly parking programs generate predictable MRR. Our roadmap includes SaaS subscription tiers for hosts and enterprise contracts with property management firms.
04
Enterprise & Smart City Contracts
Long-term vision includes municipal partnerships, smart city integrations, and enterprise agreements with parking operators and property portfolios.

Unit Economics Focus
Transaction-based model enables capital-efficient scaling. Each additional space added to the platform requires minimal incremental cost, while revenue per space grows as utilization improves.
Product Roadmap
Technology & Feature Development Pipeline
1
Near-Term: 0–6 Months
  • Real-time availability synchronization to eliminate double-booking
  • Supply expansion across Manhattan and Brooklyn
  • Native iOS app launch for improved user experience
  • Host onboarding automation and self-service tools
  • Enhanced analytics dashboard for hosts
2
Mid-Term: 6–12 Months
  • AI-driven availability optimization and demand forecasting
  • In-app digital mapping with turn-by-turn navigation to reserved spaces
  • Voice-assisted, hands-free search and booking for safe in-car interaction
  • Dynamic pricing algorithms based on demand patterns
  • Partner network expansion and white-label solutions
3
Long-Term: 12–24 Months
  • Optional IoT sensor integrations for automated availability detection
  • Enterprise contracts with property management firms and parking operators
  • Smart city data partnerships and municipal integrations
  • Multi-city expansion with localized feature sets
  • License plate recognition and automated entry/exit systems
Our product roadmap prioritizes features that reduce operational friction for hosts while improving the driver experience. The near-term focus on real-time availability and iOS native app addresses immediate platform stability and user retention. Mid-term AI capabilities will differentiate us from legacy parking solutions, while long-term IoT and enterprise features position us as critical urban infrastructure.
Vision
Transforming Urban Parking Infrastructure
Optimize Underutilized Assets
Transform dormant parking inventory in dense urban environments into dynamic, revenue-generating infrastructure. Property owners gain sophisticated tools to maximize returns on existing assets without capital expenditure.
Unlock Revenue Opportunities
Enable property owners, parking operators, and local businesses to capture incremental revenue through intelligent pricing, event-based demand management, and partner revenue-sharing programs.
Reduce Congestion & Emissions
Decrease time spent circling for parking, reducing urban congestion by up to 30% and lowering carbon emissions. Efficient parking discovery contributes directly to cleaner, more livable cities.
Support Smart City Initiatives
Provide municipalities with real-time data on parking utilization, demand patterns, and traffic flow. Our platform becomes critical infrastructure for urban planning and mobility policy decisions.
Build Scalable Platform
Create a capital-efficient, software-driven approach to parking infrastructure. Unlike hardware-dependent solutions, our platform scales across markets with minimal incremental cost.
Plentyi's vision extends beyond parking optimization. We're building the intelligent infrastructure layer that connects vehicle owners, property assets, and urban systems. As cities become denser and mobility more complex, platforms that optimize existing infrastructure—rather than requiring new construction—become essential. We're positioned at the intersection of PropTech, urban mobility, and smart city innovation.
The Ask
Why the Founder Fellowship
Plentyi has validated core platform mechanics and demonstrated early traction in one of the world's most competitive parking markets. We're at a critical inflection point: we've proven the concept works, and now need to refine our approach to scale efficiently and responsibly.
The Founder Fellowship represents an opportunity to strengthen foundational business elements that will determine our success as we enter growth phase and prepare for institutional fundraising.
1
Strengthen B2B SaaS Fundamentals
Refine our pricing strategy, clarify unit economics, and establish scalable metrics that will be critical for investor evaluation. We need guidance on optimizing our transaction fee model and transitioning to SaaS subscriptions.
2
Clarify Host & Partner Acquisition
Develop systematic approaches to attract, onboard, and retain parking hosts and business partners. We've learned through trial, but need structured frameworks to accelerate supply-side growth efficiently.
3
Access Experienced Mentorship
Connect with operators and founders who have built and scaled B2B marketplaces, SaaS platforms, or urban infrastructure solutions. Their pattern-matching will help us avoid common pitfalls and accelerate learning.
4
Prioritize Product Development
Receive guidance on which roadmap features will drive the most value for host retention and revenue growth. We need help distinguishing between "nice-to-have" and "must-have" as we allocate limited engineering resources.
5
Prepare for Pre-Seed Raise
Develop investor-ready materials, refine our narrative, and build relationships that position us for a disciplined pre-seed fundraise. The Fellowship's investor readiness support will be invaluable as we approach institutional capital.
We're not looking for capital—we're seeking the operational expertise, strategic frameworks, and community that will transform Plentyi from an early-stage platform into a category-defining infrastructure company. The Founder Fellowship aligns perfectly with where we are and where we need to go.